MMI Automotive Awarded
Contract to Supply Dealer
Management System to Colt Cars
Mid-West Limited

29th September, 2004

MMI Automotive, has been awarded
the contract to supply the group
dealer management system,
Automate, to the Mitsubishi Motors
UK's dealer group, Colt Cars
Mid-West Limited.

Colt Cars Mid-West Limited is a wholly
owned subsidiary of the Colt Car Company,
- the official Mitsubishi Vehicle Importer
& Distributor.

Automate system will replace the existing Kalamazoo/UCS system KDMS. The system will be housed on servers at the company's Cirencester headquarters with the remote dealerships linked via a VPN.

Rob Ayland, General Manager - Retail Operations for Colt Car Co, commented, "Our management team has considerable dealer systems experience and so we knew what to look for. We required a cost effective system, which allowed for ease of use, up-to-the minute, flexible reporting and analysis and an effective marketing program to help obtain and retain customers. To put it simply, our investigations showed that Automate is the best tool for the job."

David Hayward, Managing Director of MMI added, "Colt Cars Mid West's decision to choose Automate reflects the growing interest in the market place for our cost effective products supported by a robust service and maintenance package. MMI will continue to work with Mitsubishi Motors UK to maximise the amount of integration that can be achieved between the systems operated by Colt and any Mitsubishi dealer in the UK".

 

About MMI Automotive
MMI, founded in 1981, is a leader in
Microsoft Windows® based dealer
management systems (DMS) and
customer relations marketing
systems (CRM) for both automotive
dealers and manufacturers. MMI's
products include Automate DMS,
a real-time dealer management
system designed for automotive
dealerships and dealer groups -
endorsed by several major automobile
manufacturers; Target CRM, a
system to help dealerships, dealer
groups and manufacturers generate
more revenue through the strategic
management of customer relationships;
Target CCRM, a centralized customer relationship management system for multi-site or multi-franchise dealers; and TimePro, a time recording and management system. MMI also offers design and consultancy services for dealer websites and product development.