MMI Signs Up 21st Honda Dealer

22nd June, 2006

MMI Automotive has signed up its 21st
Honda dealer; Ewens of Cornhill in
Aberdeenshire.

Formerly a Rover dealer, Ewens of
Cornhill was changing to a Honda
franchise and needed to upgrade its
system to meet with Honda’s stringent
requirements. As well as all the
reporting and marketing functionality
they required, Automate’s tight
integration with Honda systems and the
unique advantage of the Honda Automate
user group was key to their choice.

“Using Automate has eliminated a
huge administrative workload and
has made management of the business
much easier,” commented Mike Ewen,
Aftersales Director of Ewens.

Automate from MMI was awarded
approved status as a DMS product
for the dealer by Honda UK in 2004.