Colt Cars Mid-West credits
MMI Automate in expansion plan

29th November, 2006

Colt Cars Mid-West, the Mitsubishi
Motors owned dealer group, has
grown over the last eighteen months
from an initial five sites to a group
with ten sites and a planned eleventh
site early next year.   One of the key
elements during this period of
expansion has been the importance of
the Automate dealer management
system and the flexibility and reliability
the system has given the group.

Prior to their planned growth Colt Cars
Mid-West carried out reviews of DMS’s which
ended in a final selection between Automate and
another major system supplier; Automate was selected for all sites.
 

Rob Ayland, General Manager - Retail
Operations, said; “All our staff are
very positive in their thinking and
methods of working, they expect us
to use the best products and services
to support them in the great job
they do for the company.  MMI has
proved to be the best in its field
and our team rely on the system
to carry out their roles.  We use
Automate across the whole
operation from sales to service
including our bodyshop; the system
allows our managers to get on with
the important aspects of their work
whilst relying on Automate to provide
them with the right outputs do this”.

Colt Cars Mid-West bases its DMS at the
Mitsubishi Motors Cirencester HQ, and each site
is able to access the system and use all the functions
to run their own operations successfully.  This centrally hosted system also means that the teams at each site understand how other sites are operating and can access stock from across the group.