Training is key to smoother
operations

8th January, 2008

Automotive dealers should use their
DMS to gain competitive advantage,
using data to maintain existing
business and to increase new
business – but this can’t be done if
users don’t know exactly what a DMS
has to offer and how to extract the
necessary information.

Many Dealer Management Systems
have been live for a number of years,
and in that time new integrations and
functionality have been built. However
many dealers suffer from a loss of knowledge,
often caused by staff turnover. The paradox of
this situation is that as DMS sophistication increases, the level of knowledge within the dealership decreases and as a result, many dealers are not using their DMS to its full potential.

David Hayward, MMI’s Managing
Director, explains that consistent
training is key to making the most
effective use of the DMS.

“Training is often regarded as a
one-off requirement, but industry
needs and software updates mean
ongoing DMS learning is a
necessity,” he says. “While our
systems are user-friendly, fully
benefiting from the technology means
understanding the available functions,
and this is exactly what MMI customers
can expect from the dedicated
training on offer. An investment in
our DMS system is a long-term investment
in the MMI brand and all that goes with it.”

MMI’s level of dedicated support differentiates it from other DMS providers. The company has recently been awarded ‘Best DMS 2008’ by the Institute of Transport Management (ITM).