Target CCRM is a Centralised Customer
Relationship Management system, designed
specifically for an automotive Group-wide
application where multi-site or
multi-franchise locations exist. Target
CCRM is fully integrated within
Automate DMS and can be integrated
with any other DMS like lead
management and sales management
software.

Target CCRM is the real time
Windows™ based CRM application for
Automotive dealerships, dealer groups
and motor manufacturers. The system
facilitates the use of the DMS (and
other) databases to generate customer
loyalty, auto sales, marketing promotions,
and CSI (Customer Satisfaction Index)
monitoring. Target CCRM also integrates with
call centre software such as MMI's CTI giving
seamless contact management across all media.

 

Target CCRM delivers real benefits in terms
of ease of use and implementation and
fully integrates with Automate and
most other commonly found DMS
applications. Together they provide
an information and marketing
framework designed to maximise car
sales, profitability, efficiencies and
customer loyalty.

Target CCRM offers the additional
benefit of operating a centralised
marketing function, which means
concentrated skills, with a focused,
controlled approach and reduced
overheads.