Auto dealer Customer Relationship
Management (CRM) software can be
defined in many ways. The MMI view
is that CRM auto dealer software
application systems are about
generating more revenue per
customer through gaining and
retaining more business by managing
contact with them at a strategic level.
In order to achieve this, our
experience shows us that our CRM
systems provide the tools to understand
customers better by anticipating,
responding to, and managing their
expectations to your MUTUAL benefit.

Target is the real time Windows™ based
software CRM system designed specifically for
Automotive dealerships, dealer groups and motor manufacturers. Target is recognised for its flexiblity by the various large dealer groups, manufacturers and franchises of all types already using the software system across the UK and Europe. Where a dealership has a multi-site operation Target Centralised CRM (CCRM) is recommended.

The core modules of Target include:
daily diary functions, automatic
service calculations, a campaign
manager with letter clash and
contact conflict control.

Target delivers real benefits in
terms of ease of use and
implementation and fully integrates
with Automate. Together they
provide an information and marketing
framework designed to maximise
profitability, efficiencies and
customer loyalty.